Now entering it's TWELFTH year, LAUNCH Music Conference has redefined what a start-up music conference could be, bringing together musicians, music industry professionals and music lovers from all over the world to downtown Lancaster, PA, for a weekend of instruction, networking and entertainment. Showcasing artists ranged from Grammy-nominees to high school upstarts, from regional touring acts to major label veterans. Similarly, LAUNCH attracted a wide swath of respected, relevant industry experts who spoke on panels, mentored musicians and attended conferences, from label reps to booking agents to managers, instrument sponsors, publicists and manufacturers. In short, every type of contact a working artist needs in order to function in the 2010s. Simultaneously, LAUNCH Music Festival extended the experience to music fans as well as musicians. A wide array of developing and established artists from all over the U.S. and other countries performed throughout Lancaster City, from established clubs to outdoor venues. In 2016, 220 acts performed over the course of three nights within a four-block radius in Downtown Lancaster.